Designer Bio
After skipping a season Ann-Sofie Back returns to show on schedule at London Fashion Week with a collection inspired by online game phenomenon 'Second Life', in which people take on electronic alter egos, avatars that mostly become not who you are but who you want to be, and interact with one another and shop. In this virtual world Ann-Sofie has created a second version of herself, resembling her real appearance but improved by buying the walk of Angelina Jolie, an airbrushed complexion, and a flying Boston terrier to accompany her. To make money her character has become a stripper but despite all the improvements bought she is often thrown out of strip joints for being too ugly, especially after being given some free 'Gothic Lolita' skin. Ann-Sofie studied the behaviour and style of her fellow players in Second Life. In a world of endless possibilities to create imaginative, unique avatars, most people prefer to adopt and conform, having their avatars look like Page 3 models and uninspired versions of reality TV contestants. These aesthetics make up the inspiration of her AW10 collection. [READ MORE]
