Designer Bio
Fashion favorite Stella McCartney brings her unique point of few to the high performance sportswear brand. "I really wanted to change what I saw out there. Sports clothing for women was such an ill addressed subject. The colours were very basic and hardly any variations in design, it was so bad, it was almost cool. I saw that as a real opportunity to put that right, by offering women something they could work out in and still feel good about the way they look. Also, on the technical side, I find it really modern and exciting to work with cutting edge sports performance and give it to women for once. There is a real validity to making good-looking sportswear clothes for women. In this day and age, we should not have to compromise style for performance."- Stella McCartney [READ MORE]
