Being the beauty junkies that we are, we were thrilled to hear about Market for Drama–a new site ready to change the way we shop for beauty products. Always curious (and always in the mood for a little drama), we sat down with Stephanie Nash of Market for Drama to find out why we should shop there, what brands we'll be able to shop from, and how they came across those gorgeous MfD Vintage pieces currently on the site...
StyledOn: First thing's first: Why should someone shop on Market for Drama?
Market for Drama: There are so many reasons! Members [Ed. note: membership is free and you can sign up here] of Market for Drama enjoy: A) Beauty exclusively: The Shop features only beauty brands and products. At Market for Drama, beauty is not an afterthought, it is our sole focus; B) Carefully selected assortment: The assortment of brands and products are hand selected by me (Stephanie Nash), founder of Market for Drama and former beauty brand executive. We sift through the multitude of beauty brands and products and, each week, present our picks in a very carefully edited selection; C) Value and savings: Members have the opportunity to purchase products at up to 70% off retail; D) Enhanced shopping experience: The Shop presents large and clear product images, limited menu items, straightforward product information and side-by-side product browsing. The functionality is smooth and the navigation is simple and intuitive.
SO: Sounds good to us! We're members already and must admit that the current MfD Vintage pieces are gorgeous - how did you come across them?
MfD: The pieces in the current MfD Vintage sale were collected from various flea markets and vintage dealers that I frequent in LA and NY. Growing up in LA, I developed an interest in everything vintage - clothes, shoes, handbags and jewelry. When I was in high school, classes let out at noon on Fridays and shopping for vintage items (something hopefully to wear that weekend) became my Friday afternoon ritual. My fascination and appreciation for vintage beauty accessories developed while I was working on the brand side of the beauty industry and my role as expanded to include merchandising and product development. I was inspired by the craftsmanship, design, and intricate details of compacts from the 40s and 50s in particular. They serve a functional purpose, but they are also these gorgeous accessories that you want to have an excuse just to pull out of your handbag for everyone to see.
(Above, A selection from MfD Vintage collection)
SO: We should definitely go vintage shopping together! Aside from the MfD Vintage styles, we love your online journal. Where does inspiration for the journal come from and how does it add to Market for Drama overall?
MfD: Thank you! The MfD Journal is intended to be an ongoing collection of lifestyle stories seen through a beauty lens. Inspiration for the MfD Journal comes from the the variety of interests of our contributors, which includes fashion, photography, art, architecture and of course beauty.
Our intention is to tell a story through imagery (and soon video), rather than with explicit written text that leaves no room for personal interpretation. The minimal copy, video (soon to come) and image rich entries are deliberately combined in an overlapping format. The idea is to encourage the viewer to participate in the delivery of information and, thereby, make them an integral part of the experience and the story. The MfD Journal is continually developing and building the identity of Market for Drama - who we are, what we find interesting and how we go about presenting ourselves and telling our stories. It provides a place for like-minded beauty enthusiasts to congregate.
SO: Love it! And now onto shopping: What upcoming brands can we expect to see?
MfD: Some upcoming brands include makeup artist lines Kevyn Aucoin and Jemma Kidd, the cosmeceutical skincare line Cosmedicine (very effective, yet very moderately priced for a cosmeceutical line), minimalist bath & body line Savon de Marseille, and newly launched customizable fragrance brand Aromachology.
SO: We're big fans of Cosmedicine already (especially their Self-Adjusting Exfoliator) and can't wait to get a look at the other collections. So...what sort of discount are we talking about? Does it vary by brand?
MfD: Market for Drama offers values to its members that range from 40% to 70% off, with the majority offered at a savings 50% off retail.
Nice!! We'll definitely be giving Market for Drama some business – what about you?