Armani's Frames of Life Campaign

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Emily Kropp

By Emily Kropp in Fashion Features
on July 27, 2010

For the first time, Armani's Frames of Life line gets its own campaign, shot by Serge Guerand.

Armani's Frames of Life Campaign

Models Marta Berzkaina and Kelly Rippy sport classic round and butterfly shapes from Armani's Frames of Life collection in the first full-page ad campaign for the line. The pair, shot by Serge Guerand, are shown going about their daily routine, perusing the paper and "putting on face," looking as though they could have stepped out of the Twenties or Forties alike. The designers behind the Frames of Life restarted old production lines to achieve the vintage shapes, which, for those of us who require a little extra assistance in the vision department, have quickly risen to the top of our wishlists.The campaign will debut in September, but in the meantime, share a picture of your favorite frames in a community post!

Do you wear specs? Are you loving Armani's shapes?

Images courtesy of WWD.

http://www.wwd.com/fashion-news/fashion-scoops/david-de-rothschilds-fantastic-voyage-michelle-oba...

2 Comments

  • MayaOjalvo

    MayaOjalvo • almost 2 years ago
    LOVE the rims. they are incredible! But are they wearable? hmmmmmm....

  • BlondeBetty

    BlondeBetty • almost 2 years ago
    I'm with Maya, they are so cool! But I do think you'd have to have a bold style to wear them.