About

Tibi designer and founder Amy Smilovic ascribes to a strict motto of "casual chic" and this theme has filtered through her work. Smilovic started Tibi in 1997 and she continues to use a childhood interest in art and illustrations to inject a unique sense of vibrancy into her eye-catching pieces. Her prints have garnered a strong fan base and Tibi is now one of the world's largest contemporary brands, with the brilliant use of color appearing on footwear, clothing and swimwear. Amy grew up with a sketch pad and pencil in hand, on a small island off the coast of Georgia. The relaxed ease of island living, coupled with highly creative & artistic parents, (her father and grandfather both artists) are her strongest design influences. Amy was always obsessed with style - whether it was creating accessories and clothing to sell to local boutiques or spending hours putting together the perfect outfit. After graduating from University of Georgia, she pursued an early career in advertising at Ogilvy & Mather and later at American Express in New York City. When her husband was transferred to Asia in 1997, Amy decided it would be the perfect time to put her artistic skills to use and pursue her dream of launching a fashion label. She and her husband moved back to the United States in 2000 and now reside in Greenwich, Connecticut with their two boys.