Gemma Redux

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Designer Bio

From a young age, Rachel Dooley, designer of GEMMA REDUX, was drawn to all types of creative expression: she was the girl selling lanyard necklaces at the community pool and breaking glass in the garage to make stained glass mosaics. But she was drawn toward math and physics in her studies and eventually ended up focusing on mechanical engineering in college. After college, Rachel’s desire for analytical development lead her to law school, but her college design classes had established both a fondness for industrial metals such as stainless steel and a continuing desire to create. Taking a break from studying for the New York Bar Exam, Rachel made her first mixed metal necklace from vintage and industrial materials and GEMMA REDUX was born. Within months, GEMMA REDUX designs were showing up in publications such as Haper’s Bazaar, WWD, Cosmopolitan, Glamour and Zink Magazines, as a regular in the weeklies, and featured on the TV fashion success, Gossip Girl. GEMMA REDUX has also been recently photographed around the necks of Cameron Diaz, Ginnifer Goodwin, Jessica Alba and Molly Sims. “Creative design has always been like meditation to me, keeping me grounded and outward-thinking, while the other technical and intellectual ventures in my life have both contributed to the depth of my designs and made the jewelry design a necessary creative vein in my life,” Rachel explains, “It is this balance and contrast, in my opinion, that makes the collection a success.” Rachel strives for contrast & excess in GEMMA REDUX pieces: “I like the contrast of industrial metals and high end jewelry, of thick chains and delicate natural stones, and the excess of massive pieces with too many stones, too massive on the neck or too long on the body.” GEMMA REDUX pieces are never precious - the metals are generally not delicate but rather industrial, and the stones are rough and intense. Intentionally tough and complex designs made for the tough and complex girl – the GEMMA REDUX girl. [READ MORE]

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